Darrell Mathes is a busy man. Between snowboarding, a new line of gloves, Howl, and his production company, Videograss, he somehow found a way to stop by the WeSC Soho headquarters to hangout and show us pictures of some of his NYC adventures.
How'd you get started in snowboarding?
I started snowboarding when I was 11 years old. My cousin was actually the one who influenced me--he had an old Burton air snowboard and wore neon outfits, and I thought it was pretty cool.
Tell us a bit about Videograss and Howl. How's life in the production and fashion fields?
I started Videograss with a few friends. We knew that snowboarding needed a new outlook and we wanted to start something new and fresh. Being behind the lens is actually a lot more stressful than being in front of it, probably because of the whole business aspect. Howl is a glove company I started with three friends (all guys behind Ashbury), and we do the more normal, standard looking glove but with a fashion forward vibe.
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