Vans’ Leads Action Sports Industry in Consumer Mobile Interaction with 4th App.
Cypress, CA (May 5, 2010) – Vans today introduced the Vans Hub app available for free immediate download for iPhone at the iTunes store as well as for Android OS phones. The Vans Hub news aggregator app allows consumers to join the inside conversation with Vans’ numerous bloggers while gathering Vans’ skate, surf, snow, girls and music news along with Twitter, Flickr and YouTube streams in one location. The Vans Hub gives users the chance to be the first to share info and opinions about new products, events, contests, special offers and whatever is going on in and around Vans culture.
“It’s evident that Vans’ consumers not only crave entertainment and information at their fingertips and on the go, but they’re also engaging with their favorite brands as never before,” said Doug Palladini, Vans Vice President of Marketing. “Vans is committed to leadership in technology making it possible for interaction with consumers in unique, meaningful ways.”
The Vans Hub joins the growing collection of Vans mobile apps. Vans released Vans Sk8: Pool Service, a 3D skate game featuring Vans skaters early last year and followed that up with the Vans Warped Tour Official App allowing fans to keep up-to-date with the latest Tour happenings. In late 2009, Vans introduced the Vans Triple Crown of Surfing App, making the first live mobile webcast application for any action sports event available to surf enthusiasts.
Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC). Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold in the United States through more than 250 company owned stores as well as independent retailers. Internationally, Vans sells its goods in approximately 70 countries through a network of subsidiaries, distributors and foreign offices. Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®.